The Nashville Scene

“Fever Pitch Shift” – Dec 10th, 2009

OK, the recent music industry downturn might not really be an extinction-level event, but the money that was falling from the sky for the last 20 years is no more, and that has certainly thinned the herd. In the almost five years since Lake Fever partners Jason Bullock, John Baldwin and Joe Baine Colvert opened up shop on Music Row, record sales have dropped dramatically, recording budgets have been slashed and record industry revenues have become shadows of their former selves. The rise of digital recording has made it easier for independent artists to record at home, depleting demand for studios while increasing the worlds supply of halfassed music by a factor of 10 or 12 million. There has never been a less opportune time to be running a small studio but Lake Fever has been nimble enough to make it work... View PDF for full article.